Lily Iona MacKenzie's Blog for Writers & Readers

MY BLOG POSTS COMMENT ON SOME ASPECT OF WRITING & READING.

The Ripening
The Ripening:
A Canadian Girl Grows Up

" A wildly inventive, consistently engaging, and amusing comic novel, but under its bright exterior lurk darker undertones and truths.... "

" A wildly inventive, consistently engaging, and amusing comic novel, but under its bright exterior lurk darker undertones and truths.... "

" Tillie’s grit and ability to face life’s challenges are inspiring, the seeds for later discovering her artist self. Tillie takes readers on a wild ride. Join her if you dare! "

Lily Iona MacKenzie Books
Curva Peligrosa
Curva Peligrosa

" A wildly inventive, consistently engaging, and amusing comic novel, but under its bright exterior lurk darker undertones and truths.... "

" A wildly inventive, consistently engaging, and amusing comic novel, but under its bright exterior lurk darker undertones and truths.... "

" A wildly inventive, consistently engaging, and amusing comic novel, but under its bright exterior lurk darker undertones and truths.... "

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FLING!
Fling!

" A wildly inventive, consistently engaging, and amusing comic novel, but under its bright exterior lurk darker undertones and truths.... "

" A wildly inventive, consistently engaging, and amusing comic novel, but under its bright exterior lurk darker undertones and truths.... "

"Fling! is both hilarious and touching. Every page is a surprise, and the characters! I especially loved Bubbles, one of the most endearing mothers in recent fiction. A scintillating read."

Lily Iona MacKenzie Books
Freefall
Freefall :
A Divine Comedy

" A wildly inventive, consistently engaging, and amusing comic novel, but under its bright exterior lurk darker undertones and truths.... "

" A wildly inventive, consistently engaging, and amusing comic novel, but under its bright exterior lurk darker undertones and truths.... "

" These fascinating characters will fill your imagination, defying expectations about aging, art, and what truly matters in life. "

Lily Iona MacKenzie Books
All This
All This

" A wildly inventive, consistently engaging, and amusing comic novel, but under its bright exterior lurk darker undertones and truths.... "

" A wildly inventive, consistently engaging, and amusing comic novel, but under its bright exterior lurk darker undertones and truths.... "

" Indicative of the title, the poems in All This range from the conventional lyric/narrative that captures an intense moment of emotion, an epiphany glimpsed briefly out of the corner of the eye, to the more experimental. "

Lily Iona MacKenzie Books
No More Kings
No More Kings

" A wildly inventive, consistently engaging, and amusing comic novel, but under its bright exterior lurk darker undertones and truths.... "

" A wildly inventive, consistently engaging, and amusing comic novel, but under its bright exterior lurk darker undertones and truths.... "

Each finely crafted poem in this powerful collection comes alive on the page while she traces the days’ journeys with a painter’s eye, a musician’s ear, and the deft pen of a poet.

Lily Iona MacKenzie Books
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Book Marketing 101: Part Three

20160709_154446Though I live in the San Francisco Bay Area, I’ve discovered the value of doing readings while visiting in different locations. Usually, bookstores aren’t interested in having authors read at their venues unless that person has a following in the area. The conventional wisdom is that readings are more productive in areas where we have family, friends, or acquaintances. That might be true in some instances, but there are exceptions, particularly in small towns where there isn’t much cultural activity outside of the local bookstore.

That’s why I decided to book events while spending a week at Sea Ranch, a coastal community in Mendocino about three hours from my home. I first contacted the only bookstore in Gualala, a tiny town just a few miles from where we were renting a house. I was surprised at how enthusiastic the owner was about reserving a late Saturday afternoon slot during our week in the area. He told me that the venue has a healthy clientele of mostly regulars but also of those visiting the coast. Since there isn’t much entertainment locally, many residents are eager to attend something out of the ordinary. The owner also recommended that I contact the Point Arena library, a half hour drive further up the coast. And he put me in touch with Peggy, the host of one of the local radio stations so she could interview me.

I followed up and was delighted when Julia at the library signed me up for the Sunday afternoon at the library series. She was also eager to offer her usual visitors an inspiring talk and/or reading. I had planned to frame my discussion of Fling! with a talk on “The Magic in Magical Realism.” Again, Point Arena is another small town whose inhabitants are hungry for enriching programs.

Each of these venues did a great job of advertising its event with flyers, notices on their websites, and postings in the local papers. I happened to pick up the Coastal Observer when I was there, eager to read the local news, and was amazed to find a quarter page write up about myself, something I didn’t expect.

While I was at Sea Ranch, KGUA, the public radio station, did a 25-minute interview with me that featured my upcoming readings and allowed me to give extensive info on myself and my work. I later learned there is another station in Gualala, KTDE, a commercial one, that also would have interviewed me if I’d contacted them, which I will do in the future. In addition, I discovered that authors should submit some sample questions beforehand to the station so the interviewer has material to work with.

This experience helped me to broaden my horizon for doing readings and giving talks. Intimate rural towns can be great resources. They often are hungry for the kind of events that big city residents take for granted.

 

 

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Book Marketing 101 (Part 2)

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2 Comments

  1. Thank you so much, Lily, for sharing these experiences. I have yet to enter this part of my writing life. Your posts are encouraging and inspiring. I am eager to find real-life ways of promoting my novel someday.

    • So nice to hear from you! I hope you’re making progress with your novel. I know from experience what a daunting journey it is to write one, even a first draft. You really have to be in it for the long haul.

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