Once upon a time, marketing books was a key function of publishers. Now, though, most authors, whether traditionally or independently published, are expected to invest time and money into marketing and promoting their books. With over 2.2 million books published a year, the competition to garner attention for any specific title is intense. And, let’s be honest, we want our books noticed, so investing time and money wisely is the first step in marketing success. Continue reading “Thanks to Mary Helen Sheriff and Author Talk Network for this post: “Book Marketing: The magic behind the fairytale of a book’s success”” →