Do book festivals sell books? Here’s my experience!

With two new books being published by Shanti Arts, and wondering how best to market them, I’ve been thinking about book festivals I’ve participated in. I realize that, while these events are great for focusing on the many book genres available, I also have concluded that I probably won’t attend one again. A few years ago, I signed up for the Bay Area Book Festival in Berkeley, a relatively new venue at the time. Its first session was in 2015, and it claims to be an international event that draws people from all over the world: “More than 50,000 diverse people of all ages, from urban to suburban Bay Area communities and beyond.” Continue reading “Do book festivals sell books? Here’s my experience!”