Lily Iona MacKenzie's Blog for Writers & Readers

MY BLOG POSTS COMMENT ON SOME ASPECTS OF WRITING & READING.

book marketing

I wish I could get excited about graphic novels. I looked at Maus many years ago and tried to get into it.  I couldn’t.  I didn’t like having prefab images put my own imagination on hold.  I didn’t like the lack of complexity that I enjoy so much in a literary novel (no graphics). It was like watching tv in print. Everything is oversimplified. Reduced to its  lowest common denominator. (more…)

Full disclosure:  I started this blog so I would have a “writer’s platform” I could show agents and potential publishers.  But it doesn’t come without a cost, and that is one’s privacy.

The idea of public and private has shifted.  While some people still keep private diaries/journals, myself included, others are blogging their hearts out for all the world to see.  Facebook, Myspace, YouTube, chat rooms, etc., have conditioned a new generation to spill it all on the web, to not hold back.  Some even set up webcams in their houses so strangers can follow their daily routine. (more…)

Meet Evonne Marzouk, today’s guest author:

Evonne Marzouk is an inspirational public speaker and author of The Prophetess. Her work has also been published in Newsweek, the Washington Post, the Jewish News Syndicate, The Wisdom Daily, the Jewish Telegraphic Agency, RitualWell and many other publications. She recently co-authored a chapter on “The Heroine’s Journey” in the book Jewish Fantasy Worldwide (2023) and offers a free printable Heroine’s Journal on her website to empower all women to live their greatest dreams. IG/FB: @heroinewhisperer

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When I picked up Marguerite Duras’ The Lover, I wasn’t sure what to expect. I knew she was considered one of France’s most important literary figures, but The Lover was the first work of hers that I had read.

lovers-1676972_640The back cover claims that The Lover is “an exquisite jewel of a novel,” but it’s my understanding that this work is autobiographical and not fiction. At fifteen, Duras, who was then living in Saigon with her mother and two brothers, started a relationship with a Chinese man twelve years older than she. It continued for almost two years. And while the work centers on the sexual involvement and its repercussions in her life, the narrative also slips in and out of Duras’ dysfunctional family life, where her mother beats her while Marguerite’s older brother cheers on the mother.
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From inside my study, one wall book-lined, the other holding a large mirror that makes the room appear bigger, I sit on the loveseat, listening to Strauss and the waterfall powered by a tiny electric pump. When I’m home, I turn it on, the sound of water like a heart beat in this house, a tangible reminder of what usually is invisible, at least to waking life—water for me representing the unconscious and all that lives there. It also is the source of the books I’ve written, the muse that continues to inspire me to write, daily. (more…)

Fiction writers have been called many things, but magician seems the best description. They dip into the black hat of their imagination and produce an endless variety of characters, situations, images, genres, events, and styles. The effect on readers is nothing less than magical, the reader also becoming a conjurer, assisting in making visible what wasn’t there before. (more…)

Tony Flood spent most of his working life as a journalist, initially on local and regional papers and then on nationals. He was also editor of ‘Football Monthly’, Controller of Information at Sky Television and enjoyed a spell with ‘The People’ before retiring in 2010. In his celebrity book My Life With The Stars, Tony recalls: “My work

as a showbiz and leisure writer, critic and editor saw me take on a variety of challenges — learning to dance with Strictly Come Dancing star Erin Boag, becoming a stand-up comedian, and playing football with the late George Best and Bobby Moore in charity matches.” Tony now spends much of his time writing books and theatre reviews, as well as playing veterans football. He says: “I must be one of the oldest — and slowest — players in the country!”

More details about Tony and his wife and fellow author Heather Flood — andspecial book offers — are available on the websites:
www.fantasyadventurebooks.com
www.celebritiesconfessions.com (more…)

Dreaming Myself into Old Age

October 9, 2023 | By | Reply

Dreaming Myself into Old Age

At the beginning of 2012, in my seventy-second year, I decided to return to analysis so I could explore my concerns about aging and dying. Fortunately, I found Dr. Y, a Jungian analyst who takes Medicare, freeing me to explore my new terrain—old age—without depleting our savings. Dr. Y is a psychiatrist who merges the rational world of science with C. G. Jung’s more esoteric ideas about the psyche. I have feasted on Jung from the time I first discovered his writing in my late twenties. For me, his more mystical aspect overshadowed the scientist. I love how he evokes the multiplicity of things—the magic, the mystery, the many levels to reality including the mythic part. Of course, dreams inhabit the mythic dimension, and I view them as communications from a part of myself that knows more about me than my conscious ego does. (more…)

Meet Robert Archambeau, today’s guest author:

Robert Archambeau possesses the world’s least interesting international identity. Of French-Canadian ancestry, he was born in Rhode Island, raised in Canada, and spent summers in Maine or at his father’s art studio on a lake in the Canadian wilderness. An art school brat, he always felt it was inevitable that he would end up making art, or at least movies, but his fate was grimmer still. After a brief stint as a deck hand and grotesquely underqualified ship’s engineer, he fell in with a group of poets and pursued graduate studies in English at the University of Notre Dame. While studying for his PhD, he ran off to Chicago, got married on a sailboat in Burnham Harbor, and worked as a clerk in a secondhand bookstore. Here, sitting at the long counter in the Aspidistra Bookshop, he wrote his doctoral dissertation on Wordsworth, as well as many of the poems that would make up of his first collection of verse, Home and Variations. (more…)

I’m thinking today of timing—how important it is to success. Timing and perseverance: the two go together. I’m also noticing the seasonal aspect of creativity, how cyclic it is. That too is hard to grasp. I want it all the time. I’m afraid if it isn’t there, it won’t return. But I need to remember that if I pursue my creative impulses, and if they’re in accordance with my abilities, then there will be success. Maybe not financially, though that would be nice. But I’ll experience the satisfaction of achieving what I’m capable of. (more…)

My novel Curva Peligrosa opens with a tornado that sweeps through the fictional town of Weed, Alberta, and drops a purple outhouse into its center. Drowsing and dreaming inside that structure is its owner, Curva Peligrosa—a curiosity and a marvel, a source of light and heat, a magnet. Adventurous, amorous, fecund, and over six feet tall, she possesses magical powers. She also has the greenest of thumbs, creating a tropical habitat in an arctic clime, and she possesses a wicked trigger finger.

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Michelle Cameron is the author of Jewish historical fiction, including Babylon: A Novel of Jewish Captivity, the award-winning Beyond the Ghetto Gates and The Fruit of Her Hands: the story of Shira of Ashkenaz. She has also published a verse novel, In the Shadow of the Globe. Napoleon’s Mirage, the sequel to Beyond the Ghetto Gates, is forthcoming in August 2024.

Michelle is a director of The Writers Circle, a NJ-based creative writing program serving children, teens, and adults. She lives in Chatham, NJ, with her husband and has two grown sons of whom she is inordinately proud.

Visit her online:

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With two new books being published by Shanti Arts, and wondering how best to market them, I’ve been thinking about book festivals I’ve participated in. I realize that, while these events are great for focusing on the many book genres available, I also have concluded that I probably won’t attend one again. A few years ago, I signed up for the Bay Area Book Festival in Berkeley, a relatively new venue at the time. Its first session was in 2015, and it claims to be an international event that draws people from all over the world: “More than 50,000 diverse people of all ages, from urban to suburban Bay Area communities and beyond.” (more…)

Join me and my editor/publisher, Christine Cote, to help celebrate the release of my hybrid memoir Dreaming Myself into Old Age: One Woman’s Search for Meaning (to be released on 9/19/23) and my newest poetry collection, California Dreaming (published on June 27). We’ll explore some of the main themes in both of my books as well as Christine’s work as publisher/editor of Shanti Arts Press. There will be lots of opportunities for Q&A.

In Dreaming Myself into Old Age, I’ve hoped that reflecting on this these later years will help me to better understand and deepen them. Perhaps, in sharing my quest, readers will make their own discoveries, as has been true for me whenever I’ve read about someone else’s journey. But I also believe that aging presents its own mysteries for us to uncover, and that is part of my search as well. Dreaming Myself into Old Age is set within my lifelong pursuit of self-discovery.

According to my editor, this exploration carries over in California Dreaming. She says, “Lily Iona MacKenzie’s unbounded zest for life sings through the poems in California Dreaming. A writer in her bones and a dreamer in her heart, she discovers the poetry in everything—travel, art, music, nature, past and present. Her words and rhythms touch the soul and leave their treasures behind. ‘Listen closely to these poems’ quiet but insistent murmur.’ (Kathleen McClung)

Grab your favorite beverage, find a cozy spot, and join us online for an hour of delving into the mysteries of dreaming and aging!

California Dreaming & Dreaming Myself into Old Age can be purchased from Shanti Arts as well as Amazon and other major outlets. ???

If you like these books, please leave a brief review.

Join Zoom Meeting: https://us06web.zoom.us/j/85890431364?pwd=aHFiMERFM3lZeXI2VzBlSFRXenN4UT09

Meeting ID: 858 9043 1364

Passcode: 613741

I look forward to seeing you at noon on September 23.

Lily Iona MacKenzie

 

With two new books coming out, I’ve been wondering about applying for book awards. Fellow Regal House author Elizabeth Winthrop Alsop came to my rescue with this piece on book awards that she first published on SUBSTACK on August 16. This is an important post for all authors, published or unpublished.

My memoir, Daughter of Spies: Wartime Secrets, Family Lies which came out in the fall of 2022, marks the first time I’ve published with a small independent press. In the three years since acceptance, I’ve learned lots about how much it costs to produce a book, how important distribution can be, and the amount of time and energy that goes into marketing and publicizing a book, no matter if it’s self-published, traditionally published or released by an independent press.

The one thing that has stopped me in my tracks is the number of “come-ons”, scams, and false promises that land in my inbox daily.  These include payment for reviews on Instagram or with “influencers,” (I admit to hating that word), hybrid publishers wishing me to submit my next book, advertising offers, emails encouraging me to submit my book for a festival and so on. Every one of these involve me spending money and, in the end, they will cost me far more than I ever expect to make in royalties. And all of them prey on a writer’s desperate desire to be lifted above others in the great cacophony of modern life where people more and more choose visuals on devices over reading the printed word.

I’ve quoted this figure before but it’s worth repeating. In the US alone, over 4 million new books were published in 2022. (These include both self-published and commercially published books in all formats.) As a comparison, ten years ago in 2013, just over 275,000 books were published in the US.  No wonder writers are desperate and prone to scams and false promises.

The one I’m focused on because I jumped on board are the hundreds of awards. I entered 15 contests, some of which were approved by the Alliance of Independent Authors and some of which were given a caution or negative rating. I was advised by experts in the field such as the knowledgeable and experienced publishing specialist, Jane Friedman, to check how long the contest has been around, to study past winners, to look for a list of judges, to evaluate how important the prize is to members of your book community, and most importantly, to look at contests that are created primarily to make money. In the beginning, I paid some attention to this advice but the lure of a possible award (how could they not pick me?) made me throw caution to the winds.

Here’s the bottom line. I’ve entered fifteen contests and I’ve spent close to $900 on contest fees. I’ve been shortlisted in a memoir magazine contest and been declared a finalist for another book award. In one case I won a Bronze Medal in the Female Memoir division, and in another, I was named a runner up in the Memoir category. None of these “honors” paid me any money. The announcement of my “win” is most often followed by a bombardment of emails encouraging me to pay more for editorial or marketing advice or for a bronze medal on a colored ribbon or to enter more contests or book festivals. I’ve won no mention at all in six contests, and five have yet to report.

However, in many cases, the list of “winners” is truly daunting. I’m convinced that most of the writers who submitted “won” something. In one contest, I counted the finalists, winners, and runners up and came up with 146 entries that garnered some mention. It cost me $50 to enter that contest. If 500 people entered just one of the possible categories (and I suspect there are many more desperate and eager authors like myself), the income off the bat is $25,000. Where does the money go? Who are the judges? Are they paid?  Starting a writing contest seems to have become a profitable business.

Of course, there are reputable contests for writers from PEN awards to the Pulitzer Prize to the excellent listings in Poets and Writers Magazine. If I have one piece of advice to offer to writers interested in submitting to contests, I’d say stick to the reputable listings including the smaller and less well known awards you can find at the Alliance of Independent Authors . Don’t fall into the trap I jumped into. Don’t waste your money on the “for profit” contests that might give you a momentary burst of gratification (see, they did pick me!) but in the end will do little to sell your book or get it to new readers.

Visit Elizabeth’s website at https://elizabethwinthrop.com.

Follow her newsletters on Substrate.

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Stephanie Cowell has been an opera singer, balladeer, founder of Strawberry Opera and other arts venues including a Renaissance festival and an outdoor arts series in NYC. She is the author of Nicholas Cooke, The Physician of London, The Players: a novel of the young Shakespeare, Marrying Mozart, and Claude & Camille: a novel of Monet.  Her work had been translated into nine languages and adapted into an opera. Stephanie is the recipient of an American Book Award.  Her website is www.StephanieCowell.com. (more…)

Do book festivals sell books? Here’s my experience!

With two new books being published by Shanti Arts, and wondering how best to market them, I’ve been thinking about book festivals I’ve participated in. I realize that, while these events are great for focusing on the many book genres available, I also have concluded that I probably won’t attend one again. A few years ago, I signed up for the Bay Area Book Festival in Berkeley, a relatively new venue at the time. Its first session was in 2015, and it claims to be an international event that draws people from all over the world: “More than 50,000 diverse people of all ages, from urban to suburban Bay Area communities and beyond.” (more…)

Book Marketing 101: Part Three

20160709_154446Though I live in the San Francisco Bay Area, I’ve discovered the value of doing readings while visiting in different locations. Usually, bookstores aren’t interested in having authors read at their venues unless that person has a following in the area. The conventional wisdom is that readings are more productive in areas where we have family, friends, or acquaintances. That might be true in some instances, but there are exceptions, particularly in small towns where there isn’t much cultural activity outside of the local bookstore. (more…)

Book Marketing 101

art-2417013_1920We writers are innocents in many ways, especially regarding the selling side of the publishing business. As long as we can stay in front of our computers, engaged in the dream world of our fictions, we don’t have to think of how these narratives will find their readers. Now that three of my novels have been published, I’ve had to make the adjustment. It hasn’t been easy. (more…)

Blogging into Visibility

interaction-1233873_1920Fling!was published in 2015, my publisher told me to create a fan base. I don’t think he was referring to the kind of fan I’m used to, a mechanical object with rotating blades that whirl around and stir the air. In a way, though, I suppose the kind of fan my publisher was referring to can stir things up and call attention to our work. (more…)

Do Published Writers Need Media Kits & Sell Sheets?

social-media-1233873_1920Until a few months ago, I had no idea what a media kit or sell sheet was. They seemed like something only a publisher or publicist would need to create, not an author. In some cases, my assumption might be correct. But for those of us who are published by presses with limited marketing budgets, or if we are self-publishing, sell sheets and media kits are essential. (more…)

Book Marketing 101: A Refresher Course for all Published Writers

pc-1207686_1920We writers are innocents in many ways, especially regarding the selling side of the publishing business. As long as we can stay in front of our computers, engaged in the dream world of our fictions, we don’t have to think of how these narratives will find their readers.

Now that my four novels (Fling!, Freefall: A Divine Comedy, The Ripening: A Canadian Girl Grows Up (a sequel to Freefall), and Curva Peligrosa have been published, I’ve needed to make the adjustment. It hasn’t been easy.

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Book Marketing 101: Part Four

Though I live in the San Francisco Bay Area, I recently did readings while spending a week at Sea Ranch, a coastal community in Mendocino about three hours from my home. The conventional wisdom is that readings are more productive in areas where we have family, friends, or acquaintances. That might be true in some instances, usually at bookstores. But there are exceptions. And that’s what this post is about.

I thought that while I was in the Sea Ranch area, I would try to book events so I could get a broader readership for my novel Fling! I first contacted the only bookstore in Gualala, a tiny town just a few miles from where we were renting a house. I was surprised at how enthusiastic the owner was about reserving a late Saturday afternoon slot during our week 20160709_160317in the area. He told me that the venue has a healthy clientele of mostly regulars but also of those visiting the coast. Since there isn’t much entertainment locally, many residents are eager to attend something out of the ordinary. The owner also recommended that I contact the Point Arena library, a half hour drive further up the coast. And he put me in touch with Peggy, the host of one of the local radio stations so she could interview me.

I followed up and was delighted when Julia at the library signed me up for the Sunday afternoon at the library series. She was also eager to offer her usual visitors an inspiring talk and/or reading. I had planned to frame my discussion of Fling! with a talk on “The Magic in Magical Realism.” Again, Point Arena is another small town whose inhabitants are hungry for enriching programs.

20160709_154446Each of these venues did a great job of advertising its event with flyers, notices on their websites, and postings in the local papers. I happened to pick up the Coastal Observer when I was there, eager to read the local news, and was amazed to find a quarter page write up about myself, something I didn’t expect.

While I was at Sea Ranch, KGUA, the public radio station, did a 25-minute interview with me that featured my upcoming readings and allowed me to give extensive info on myself and my work. I later learned there is another station in Gualala, KTDE, a commercial one, that also would have interviewed me if I’d contacted them, which I will do in the future. In addition, I discovered that authors should submit some sample questions beforehand to the station so the interviewer has material to work with.

This experience helped me to broaden my horizon for doing readings and giving talks. Intimate rural towns can be great resources. They often are hungry for the kind of events that big city residents take for granted.

What has your experience been in booking readings outside of the mainstream?

Book Marketing 101 (Part Two)

lily book passageIn my last blog, I promised to articulate what seemed to be the most helpful marketing tools in my next post. Here I am!

I researched extensively, and continue to do so, potential readers and reviewers for my novel Fling!. Reviews generate a buzz, especially if they are posted on major sites like Amazon, Goodreads, and Barnes & Noble. It’s essential, then, to gather as many as we can. They encourage potential readers to take a chance on our books based on other readers’ experience. And it’s more readers that we want, right?

I also found it useful to generate interviews on other writers’ blogs. I did this in multiple ways. First, my press, Pen-L Publishing, has authors who were willing to work with me, doing blog exchanges. In addition, I found blogs that seemed to have good followings and suggested we exchange interviews or guest blog posts. This also generated some good connections.

I also paid Women on Writing (WOW) to manage a blog tour that included four reviews. It was worth it to me to spend this money on marketing, though the “tour” wasn’t as well managed as I’d hoped. I’m not sure that I connected with potential readers of my novel during the 12-day event. I was supposed to be available each day to respond to questions that could come from followers of these blogs. But, in reality, in most cases, I was the only one there, waiting for someone to ask me a question! Even the blogger was absent. The four reviews that bloggers posted on their websites were the best part of this deal. After some prodding, most were posted on Amazon, etc. Would I do it again? Not likely. I could probably do as well on my own by contacting potential bloggers and reviewers, but for those who don’t want to spend their time in that way, WOW might be the answer.

I have found Goodreads to be the best source in two ways. First, I have done two giveaways of a total of 20 books. While it’s costly to mail the novels, especially if you don’t designate US only (as I didn’t on my first giveaway, opening it to Canada and the UK, thinking it would give me a lily 2 book passagebigger readership range), it’s worth the expense, a tax write off. A number of people listed the novel as one they wanted to read. And some of them will write a review.

Goodreads ad campaign also has been productive. The book title and description reaches many people over a long period. I’ve been running mine since early July. So far I’ve only paid about $39.00 for my original $50 ad campaign, but I’ve reached innumerable potential readers. So in terms of pay off, the Goodreads ads seem to be a good investment.

Bookstores are only worthwhile if you have a large following in an area and can generate traffic. Otherwise, the percentage they want per book doesn’t make them a viable option. Also, several now charge authors for the honor of doing a reading in their facility. I just paid $100 for such an honor.

The message here? Take the time to do your homework and find the many resources there actually are out there before you give away too much of your hard-earned money. It pays off in the end.

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