Lily Iona MacKenzie's Blog for Writers & Readers

MY BLOG POSTS COMMENT ON SOME ASPECT OF WRITING & READING.

The Ripening
The Ripening:
A Canadian Girl Grows Up

" A wildly inventive, consistently engaging, and amusing comic novel, but under its bright exterior lurk darker undertones and truths.... "

" A wildly inventive, consistently engaging, and amusing comic novel, but under its bright exterior lurk darker undertones and truths.... "

" Tillie’s grit and ability to face life’s challenges are inspiring, the seeds for later discovering her artist self. Tillie takes readers on a wild ride. Join her if you dare! "

Lily Iona MacKenzie Books
Curva Peligrosa
Curva Peligrosa

" A wildly inventive, consistently engaging, and amusing comic novel, but under its bright exterior lurk darker undertones and truths.... "

" A wildly inventive, consistently engaging, and amusing comic novel, but under its bright exterior lurk darker undertones and truths.... "

" A wildly inventive, consistently engaging, and amusing comic novel, but under its bright exterior lurk darker undertones and truths.... "

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FLING!
Fling!

" A wildly inventive, consistently engaging, and amusing comic novel, but under its bright exterior lurk darker undertones and truths.... "

" A wildly inventive, consistently engaging, and amusing comic novel, but under its bright exterior lurk darker undertones and truths.... "

"Fling! is both hilarious and touching. Every page is a surprise, and the characters! I especially loved Bubbles, one of the most endearing mothers in recent fiction. A scintillating read."

Lily Iona MacKenzie Books
Freefall
Freefall :
A Divine Comedy

" A wildly inventive, consistently engaging, and amusing comic novel, but under its bright exterior lurk darker undertones and truths.... "

" A wildly inventive, consistently engaging, and amusing comic novel, but under its bright exterior lurk darker undertones and truths.... "

" These fascinating characters will fill your imagination, defying expectations about aging, art, and what truly matters in life. "

Lily Iona MacKenzie Books
All This
All This

" A wildly inventive, consistently engaging, and amusing comic novel, but under its bright exterior lurk darker undertones and truths.... "

" A wildly inventive, consistently engaging, and amusing comic novel, but under its bright exterior lurk darker undertones and truths.... "

" Indicative of the title, the poems in All This range from the conventional lyric/narrative that captures an intense moment of emotion, an epiphany glimpsed briefly out of the corner of the eye, to the more experimental. "

Lily Iona MacKenzie Books
No More Kings
No More Kings

" A wildly inventive, consistently engaging, and amusing comic novel, but under its bright exterior lurk darker undertones and truths.... "

" A wildly inventive, consistently engaging, and amusing comic novel, but under its bright exterior lurk darker undertones and truths.... "

Each finely crafted poem in this powerful collection comes alive on the page while she traces the days’ journeys with a painter’s eye, a musician’s ear, and the deft pen of a poet.

Lily Iona MacKenzie Books
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Tag: book reviews

Why are book reviews important?

You’ve just finished that last book you picked up from the library, and wow, it was a good one. The story was riveting, the language poetic and the characters so well-developed you feel as though you want to go meet them for tea.

What’s the first thing you do? Why, you go back to the library, the bookstore or online to see what other books this author has written. If you’re lucky, you’ll find another… maybe even a bunch of others. A series, even.

Book Marketing 101 (Part Two)

lily book passageIn my last blog, I promised to articulate what seemed to be the most helpful marketing tools in my next post. Here I am!

I researched extensively, and continue to do so, potential readers and reviewers for my novel Fling!. Reviews generate a buzz, especially if they are posted on major sites like Amazon, Goodreads, and Barnes & Noble. It’s essential, then, to gather as many as we can. They encourage potential readers to take a chance on our books based on other readers’ experience. And it’s more readers that we want, right?

I also found it useful to generate interviews on other writers’ blogs. I did this in multiple ways. First, my press, Pen-L Publishing, has authors who were willing to work with me, doing blog exchanges. In addition, I found blogs that seemed to have good followings and suggested we exchange interviews or guest blog posts. This also generated some good connections.

I also paid Women on Writing (WOW) to manage a blog tour that included four reviews. It was worth it to me to spend this money on marketing, though the “tour” wasn’t as well managed as I’d hoped. I’m not sure that I connected with potential readers of my novel during the 12-day event. I was supposed to be available each day to respond to questions that could come from followers of these blogs. But, in reality, in most cases, I was the only one there, waiting for someone to ask me a question! Even the blogger was absent. The four reviews that bloggers posted on their websites were the best part of this deal. After some prodding, most were posted on Amazon, etc. Would I do it again? Not likely. I could probably do as well on my own by contacting potential bloggers and reviewers, but for those who don’t want to spend their time in that way, WOW might be the answer.

I have found Goodreads to be the best source in two ways. First, I have done two giveaways of a total of 20 books. While it’s costly to mail the novels, especially if you don’t designate US only (as I didn’t on my first giveaway, opening it to Canada and the UK, thinking it would give me a lily 2 book passagebigger readership range), it’s worth the expense, a tax write off. A number of people listed the novel as one they wanted to read. And some of them will write a review.

Goodreads ad campaign also has been productive. The book title and description reaches many people over a long period. I’ve been running mine since early July. So far I’ve only paid about $39.00 for my original $50 ad campaign, but I’ve reached innumerable potential readers. So in terms of pay off, the Goodreads ads seem to be a good investment.

Bookstores are only worthwhile if you have a large following in an area and can generate traffic. Otherwise, the percentage they want per book doesn’t make them a viable option. Also, several now charge authors for the honor of doing a reading in their facility. I just paid $100 for such an honor.

The message here? Take the time to do your homework and find the many resources there actually are out there before you give away too much of your hard-earned money. It pays off in the end.

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