Lily Iona MacKenzie's Blog for Writers & Readers

MY BLOG POSTS COMMENT ON SOME ASPECT OF WRITING & READING.

The Ripening
The Ripening:
A Canadian Girl Grows Up

" A wildly inventive, consistently engaging, and amusing comic novel, but under its bright exterior lurk darker undertones and truths.... "

" A wildly inventive, consistently engaging, and amusing comic novel, but under its bright exterior lurk darker undertones and truths.... "

" Tillie’s grit and ability to face life’s challenges are inspiring, the seeds for later discovering her artist self. Tillie takes readers on a wild ride. Join her if you dare! "

Lily Iona MacKenzie Books
Curva Peligrosa
Curva Peligrosa

" A wildly inventive, consistently engaging, and amusing comic novel, but under its bright exterior lurk darker undertones and truths.... "

" A wildly inventive, consistently engaging, and amusing comic novel, but under its bright exterior lurk darker undertones and truths.... "

" A wildly inventive, consistently engaging, and amusing comic novel, but under its bright exterior lurk darker undertones and truths.... "

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FLING!
Fling!

" A wildly inventive, consistently engaging, and amusing comic novel, but under its bright exterior lurk darker undertones and truths.... "

" A wildly inventive, consistently engaging, and amusing comic novel, but under its bright exterior lurk darker undertones and truths.... "

"Fling! is both hilarious and touching. Every page is a surprise, and the characters! I especially loved Bubbles, one of the most endearing mothers in recent fiction. A scintillating read."

Lily Iona MacKenzie Books
Freefall
Freefall :
A Divine Comedy

" A wildly inventive, consistently engaging, and amusing comic novel, but under its bright exterior lurk darker undertones and truths.... "

" A wildly inventive, consistently engaging, and amusing comic novel, but under its bright exterior lurk darker undertones and truths.... "

" These fascinating characters will fill your imagination, defying expectations about aging, art, and what truly matters in life. "

Lily Iona MacKenzie Books
All This
All This

" A wildly inventive, consistently engaging, and amusing comic novel, but under its bright exterior lurk darker undertones and truths.... "

" A wildly inventive, consistently engaging, and amusing comic novel, but under its bright exterior lurk darker undertones and truths.... "

" Indicative of the title, the poems in All This range from the conventional lyric/narrative that captures an intense moment of emotion, an epiphany glimpsed briefly out of the corner of the eye, to the more experimental. "

Lily Iona MacKenzie Books
No More Kings
No More Kings

" A wildly inventive, consistently engaging, and amusing comic novel, but under its bright exterior lurk darker undertones and truths.... "

" A wildly inventive, consistently engaging, and amusing comic novel, but under its bright exterior lurk darker undertones and truths.... "

Each finely crafted poem in this powerful collection comes alive on the page while she traces the days’ journeys with a painter’s eye, a musician’s ear, and the deft pen of a poet.

Lily Iona MacKenzie Books
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Tag: publicity

My Dance with Book Publicity

announce-3192838_1920I started this blog for readers and writers because I wanted to share my experiences of wading through the publishing morass, hoping others can learn from them. Most of the time, I try not to rant, but today’s post contains a little bluster and perhaps enlightenment for those who are new to promoting their books.

Go for the Gold and Hire a Publicist!

Since my novel Fling will be published in July of this year, I’ve been feverishly (and I DO mean feverishly) learning how to market the book. Its success will determine whether my other novels (three more) will also find their readers.

I have read from cover to cover, pen in hand to mark every important idea, David Cole’s The Complete Guide to Book Marketing, Kristen Lamb’s Rise of the Machines: Human Authors in a Digital World, and Patricia Fry’s Promote Your Book: Over 250 Proven, Low-cost Tips and Techniques for the Enterprising Author. I’ve searched the Internet from one end to the other, collecting other author’s stories on how they did it, my files bursting with information that I’ve had to cull through and categorize. By the time I finished, I was reeling.

In walks my stepdaughter Eva Zimmerman, Publicity Manager at Seal Press. I present her with 25 pages of notes summarizing my research, and she quickly puts it all into perspective. Instead of slogging through a quagmire of information and getting stuck every few minutes with questions of “how do I do this?,” I now have a manageable plan to follow that isn’t overwhelming. Yes, there still is a lot of work to do, but as Eva pointed out, I shouldn’t put my energy into areas that I hate or that won’t be fruitful. Go for the gold!

Not everyone has a stepdaughter who specializes in publicity, but if you don’t, you can hire one (a publicist, that is). And I highly recommend it. Professional publicists know things that non-professionals don’t. You wouldn’t go to a general practitioner to have kidney surgery. Nor would you expect a proofreader to give you the feedback that a developmental editor can. The same is true with marketing. Experts have access to lists and individuals that we mortals don’t.

So while all of my research did give me insight into what it takes to successfully sell books these days, I’m grateful that Eva is guiding the process and opening doors that I couldn’t have done by myself.

And, yes, she does do freelance work.

 

 

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