Lily Iona MacKenzie's Blog for Writers & Readers

The Ripening
The Ripening:
A Canadian Girl Grows Up

" A wildly inventive, consistently engaging, and amusing comic novel, but under its bright exterior lurk darker undertones and truths.... "

" A wildly inventive, consistently engaging, and amusing comic novel, but under its bright exterior lurk darker undertones and truths.... "

" Tillie’s grit and ability to face life’s challenges are inspiring, the seeds for later discovering her artist self. Tillie takes readers on a wild ride. Join her if you dare! "

Lily Iona MacKenzie Books
Curva Peligrosa
Curva Peligrosa

" A wildly inventive, consistently engaging, and amusing comic novel, but under its bright exterior lurk darker undertones and truths.... "

" A wildly inventive, consistently engaging, and amusing comic novel, but under its bright exterior lurk darker undertones and truths.... "

" A wildly inventive, consistently engaging, and amusing comic novel, but under its bright exterior lurk darker undertones and truths.... "

Image is not available
FLING!
Fling!

" A wildly inventive, consistently engaging, and amusing comic novel, but under its bright exterior lurk darker undertones and truths.... "

" A wildly inventive, consistently engaging, and amusing comic novel, but under its bright exterior lurk darker undertones and truths.... "

"Fling! is both hilarious and touching. Every page is a surprise, and the characters! I especially loved Bubbles, one of the most endearing mothers in recent fiction. A scintillating read."

Lily Iona MacKenzie Books
Freefall
Freefall :
A Divine Comedy

" A wildly inventive, consistently engaging, and amusing comic novel, but under its bright exterior lurk darker undertones and truths.... "

" A wildly inventive, consistently engaging, and amusing comic novel, but under its bright exterior lurk darker undertones and truths.... "

" These fascinating characters will fill your imagination, defying expectations about aging, art, and what truly matters in life. "

Lily Iona MacKenzie Books
All This
All This

" A wildly inventive, consistently engaging, and amusing comic novel, but under its bright exterior lurk darker undertones and truths.... "

" A wildly inventive, consistently engaging, and amusing comic novel, but under its bright exterior lurk darker undertones and truths.... "

" Indicative of the title, the poems in All This range from the conventional lyric/narrative that captures an intense moment of emotion, an epiphany glimpsed briefly out of the corner of the eye, to the more experimental. "

Lily Iona MacKenzie Books
No More Kings
No More Kings

" A wildly inventive, consistently engaging, and amusing comic novel, but under its bright exterior lurk darker undertones and truths.... "

" A wildly inventive, consistently engaging, and amusing comic novel, but under its bright exterior lurk darker undertones and truths.... "

Each finely crafted poem in this powerful collection comes alive on the page while she traces the days’ journeys with a painter’s eye, a musician’s ear, and the deft pen of a poet.

Lily Iona MacKenzie Books
previous arrow
next arrow

Thanks to Writer Unboxed contributor Ann-Marie Nieves for these 8 marketing tips for writers

Writer Unboxed: Consider these 8 Marketing Tips in 2019


Consider these 8 Marketing Tips in 2019

Posted: 26 Jan 2019 06:17 AM PST

We are so excited to welcome our newest contributor to Writer Unboxed—-Ann-Marie Nieves! Ann-Marie is the founder of the highly respected company Get Red PR, with expertise in PR, advertising, marketing, copywriting, community relations, social media, and more! From her bio:

Ann-Marie is a communications generalist grounded in traditional media and proficient in accessing the power of social media. Within traditional outlets, she has garnered placements in media as diverse as: The Wall Street Journal, The New York Times, CNN, NPR, Fitness, Parade, Working Mother, Fox Business Network, Life & Style, InStyle, E!, New York Magazine and The Oprah Winfrey Show.

 

Welcome, Ann-Marie!

It’s my 20-something year in PR, my 10th in social media, and good ole lucky 13 as a tiny business owner. While I’m thoroughly enjoying the wisdom of my 40s, I can honestly say that each day at my desk, seated in my well-worn chair, feels brand new.

You’ve seen the substantial changes in the media world in 2018—several magazines will cease printing or reduce print schedules. (We’ll miss you Glamour!) You’ve experienced the seismic shifts in social media world. (I can follow #dogsofinstagram hashtag?!)  While much has been written in the marketing communications sphere about highlights for 2019, here’s what I’d like my colleagues in words to pay attention to:

  • What’s your story? Sure, you write stories, but what stories are you telling about your past and present self? What stories could help sell you to say CNN or The New York Times? “People forget facts, but they never forget a good story,” says Esther Choy, founder of Leadership Story Lab and author of the book Let the Story Do the Work.
  • Think holistically about your marketing communications So you’ve written a book, and the scene from the Lion King when Rafiki lifts Simba above his head and all the animals bow at the new prince of the pride – plays in your head on continuous loop. You want your book to get the most exposure as possible. We do too. There’s a but here. But you will write another. And another. Sure, a meaty project can be adrenaline pumping, but stepping in and then saying goodbye often makes me feel like we missed considering you.
  • Pay attention to what’s going on in the media world. Having learned my field working in-house at PR firms, I spent my hours making one pitch call after another. I was hung up on, cursed at, laughed at. I would learn which reporters had left, who changed beats, and who preferred a certain kind of story. I don’t expect my clients to know these things, but I do expect them to have a working knowledge of the media that they could get exposure in. Also, understanding the shifts in the media world—vast layoffs at digital outlets and newspapers alike—gives the client a better understanding of how hard our work is to bring their stories to light.
  • Consider the inbetweens. What are you doing in-between your book launches, initiatives, and projects? You should be (in no particular order): updating your website, editing your bio, cleaning up the “about me” sections on your social media, making sure mastheads on social media are up to date, and reviewing insights and analytics on your platforms.
  • Embrace a platform. I’m not an all-or-none type of girl. My life—professional and personal—are not well-documented. Truth be told, I forget to take pictures of my kids. (I like to think I’m truly experiencing the moment!) Social media is not just about the #tenyearschallenge; these platforms are also about business, sales, messaging, spin, and building meaningful relationships. Determine which social media platforms you genuinely enjoy and learn the hell out of that platform.
  • Find your voice. As you learn the ins and outs of Instagram, Twitter, and/or Facebook, be able to describe your social media voice in a sentence. One of the biggest issues most of my clients have with their social media is content development, and it’s because they haven’t determined their voice.
  • Create a big impact with a tiny idea. Sharon Rowe, founder of Eco-Bags Products and author of The Magic of Tiny Business, offers this sage tip. She brought the first reusable bags to the marketplace some 30+ years ago as a new mom with the desire to rid the streets of single-use plastic bags. I want you to think about something outside of your book that you can share with the world. Make it part of your story.
  • Be generous. This may come as a shock, but the social media platforms we frequent can be places of true kindness and generosity. Be a part of that. Take a moment of your day/week/ month to give a shout-out to another member of the writing community. Share a sale, buzz a launch, shout-out a book you devoured.

So, tell me, where will you begin?

About Ann Marie Nieves

Ann-Marie Nieves is the founder of Get Red PR, and an award-winning communicator with experience across a broad range of industries in both the business-to-consumer and business-to-business sectors. She has experience within all communications platforms including public relations, advertising, marketing, copywriting, website development, community relations, and social media.

 

Comments make my day. Please leave one!

share this:

WP to LinkedIn Auto Publish Powered By : XYZScripts.com